Corporate gifting is a tricky business. It is important and even an expected gesture these days but you need to make sure that it is not perceived as bribing, over the top, or personal. You also need to make sure that it is thoughtful and not just a random desk accessory or an advertisement of your brand. Here are few tips to help you choose the perfect corporate gifts:
Personalized gifts always show that you have one extra step to make the gift special. If your client is health conscious buy them a fitness related gift, if they are into gadgets, get them something related to technology. This shows that you know the client and makes your gift thoughtful.
Go with the trend
Choose items that are currently in trend. There is nothing worse than gifting outdated technology, fashion, or gifts.
Make a statement
Your gift should reflect the values of your organization and also signify appropriate feelings of appreciation towards your client.
Focus on client
Though corporate gifting is an opportunity to remind the client about you but don’t make it a marketing or advertising exercise. Focus on client and gift something which will improve personal business relations.
Present it well
Presentation of a gift is as important as the gift itself. Gifts should be always nicely wrapped and delivered with a personal note.